Are your prices right? 7 steps to optimise your pricing.
Worried about pricing? We can all fret over pricing. It’s hard to be certain we’ve got it right. And can be costly if we’re getting it wrong. Too low and we leave money on the table. Too high and no sale at all. But with research and a process, you can be sure to hit […]
How to quote the ‘right’ option
It can be hard being asked the wrong question! Have you ever felt that? Sometimes I want to ask: “What do you mean?” or say: “Are you sure?”. Maybe experience says the simple response leads nowhere. It can worse when it’s about money. Trust becomes a factor. Comments can be misinterpreted. Trying to help can […]
4 steps to selling custom cases online
Selling online seems to become more important every day. We work with manufacturers and distributors of ‘made to order’ B2B products that would like to do more digitally. However, with no catalogue of standard items many have been hitting roadblocks. When we discuss challenges we come across the same three issues repeatedly. Each has a […]
Driving sales with data and AI
The consumer internet creates a lot of data. Posts, tweets, photos, likes and searches. With over 100m photos and videos exchanged daily on Instagram, you get the picture! Big data connects data originating from one individual for monetary gain. 75% accuracy is normal but working at such scale ‘mostly right’ even ‘usable’ is good enough. […]
What is Artificial Intelligence and how does it work?
The subject of Artificial Intelligence has collected more than its fair share of misinformation and hype. Terminology can become blurred and expressions incorrectly used. Read on for a clear guide to the critical points. In AI most commonly we are working within a single topic. Whilst the subject might be thought complicated there is only […]
Is government language aggravating frustrations over Covid-19 testing?
The recent furore over a lack of Covid-19 testing has been a timely reminder of the importance of language. The language used in communications messages can make or break their effectiveness with the general public: the messages can either rally enthusiasm or foment revolt – the latter of which we are currently seeing in the […]
Insights into working remotely and the issues of miscommunication
Communication is crucial within business, as it helps to foster a good working relationship between staff, which can improve morale and efficiency. It is also vital to communicate successfully in negotiations to ensure businesses achieve their goals. In today’s climate, with a large percentage of the UK’s population working from home due to Covid-19, Dr […]
