News, comment and updates

What do customers want from a packaging audit?
Packaging audits have become popular with sellers of corrugated and associated packaging products. An added value (no charge) service to help customers reduce packaging costs. Also,

Is corrugated maximising its environmental credentials vs plastic?
Does ‘circular by nature’ say it all? It is clever, simple and compelling. But is it too narrow? The environmental mantra is to “reduce, reuse,

What Spec Case Do I Need: A Better Way to Respond
“Can you tell me what spec box I need?” – is a fair question from a packaging buyer to a sales representative. “Hmm, err” –

Who sets your prices?
Pricing is important. It affects whether you win the sale and the profit you make. The right process can cut staff costs, raise selling prices

Three wins in one for your bespoke corrugated offer
Bespoke corrugated products are unique. Unlike stock items, every quote needs costing. And with inflation, so do repeat orders too. Some businesses allow their

Buyer enablement: Price is the missing piece
Selling custom products has its challenges –think of limitless variations. But in common with other sales situations uncovering precise requirements is critical for finding optimal